Lingser Technology and Kema Interactive Power the Digital Upgrade of the Shenzhen Light Art Festival
Lingser Technology joined hands with Kema Interactive to deliver a mini-program solution for Huacai Shengshi (Shenzhen) Culture & Technology at the Shenzhen International Light Art Festival. As a key vehicle for the city's "technology + economy + art" integration, the mini-program injects new digital momentum into this city-scale light spectacle.
Recently, Sichuan Lingser Technology Co., Ltd., teaming up with Kema Interactive, officially delivered the WeChat mini-program solution tailor-built for Huacai Shengshi (Shenzhen) Culture Technology Co., Ltd. for the Shenzhen International Light Art Festival. As a key vehicle for Shenzhen's integrated "technology + economy + art" development, the mini-program will inject fresh digital momentum into this city-wide festival of light.
Since its founding in 2020, the Shenzhen Light Art Festival—built on the core theme of "everyone is a light of the city"—has grown into an international-caliber cultural IP benchmarked against the light festivals of Lyon and Sydney, presenting nearly 900 international light art works and driving more than RMB 10 billion in commercial district consumption. As the planning and execution partner for the 2025 festival, Huacai Shengshi joined hands with Lingser Technology and Kema Interactive this time to upgrade the public's "light-chasing experience" with digital tools.
The mini-program's home page concentrates on core messaging, presenting the festival's "Boundless Lightscapes" theme, recommended works such as Dancing City and Starry Sky Watcher, and the latest event updates. The "View Exhibitions" section covers detailed exhibition listings across Futian, Nanshan, and other districts, with visitor guides pointing the way to check-in routes. The interactive features are the real highlights: "Light & Shadow Happy Shopping" joins forces with commercial districts to distribute spending coupons, "Journey in Search of Light" strings together signature installations, the "Light & Shadow Forum" gathers industry voices, and "Artwork Awards" opens a public voting channel. The mini-program knits together art information, exhibition navigation, and consumer interaction, letting the idea that "everyone is a light of the city" take root on the digital end.
"The mini-program makes the connection between art and citizens far more efficient," said the Lingser Technology project lead. Through a lightweight technical architecture, the solution seamlessly links art information, interactive participation, and consumption scenarios, helping the festival build an "online + offline" light-art cultural ecosystem. The launch of this mini-program is more than a tech company's foray into urban cultural development—it makes Shenzhen's calling card as the "City of Light" shine all the more brilliantly in the digital age.